Bill Belichick’s first season as the head coach of the University of North Carolina’s football team has quickly turned into a series of setbacks, both on and off the field. The legendary NFL coach, who took the position with high hopes of bringing a professional-level approach to the Tar Heels’ program, has found himself grappling with unexpected challenges. From blowout losses to internal troubles, it seems that Belichick’s transition from the NFL to college football may not be as seamless as he and the school had envisioned.
A Rocky Start to Belichick’s College Career

When Belichick left the New England Patriots, where he won six Super Bowls, to take the helm at North Carolina, the move was seen as a game-changer for the Tar Heels. The team was looking to elevate its status from decades of mediocrity to a competitive force in college football. However, what was expected to be an exciting new chapter for the program has instead been marked by disappointment on the field.
Through the first five games of the 2025 season, the Tar Heels have shown little to no improvement from their previous years of struggle. With a record of 2-3, the team has managed only four touchdowns in three games against power-conference opponents, each resulting in a loss by at least 25 points. The defeats have been resounding, including a 48-14 loss to TCU in the season opener, which saw many fans leaving the stadium by the third quarter.
The team’s offense ranks last among all 67 power-conference schools in scoring offense (13.3 points per game), total offense (253.0 yards per game), and third-down conversion rate (26.5%). On defense, the Tar Heels are near the bottom in scoring defense (30.8 points per game), total defense (416.8 yards per game), and third-down conversion defense (43.4%).
Despite these dismal statistics, Belichick remains firm in his approach. After the team’s latest loss, a 34-9 defeat at UCF, Belichick simply reiterated his commitment to the team’s long-term development, saying, “We’re just going to keep working every day and every week… let the guys get better. The guys that get better will keep playing.”
Off-the-Field Troubles
While Belichick has faced criticism for his team’s poor performance, off-field issues have also contributed to the turmoil surrounding his first season at UNC. One of the more significant controversies came last week, when the school announced that cornerbacks coach Armond Hawkins had been suspended for violating rules related to improper benefits. While the details of the violation have not been fully disclosed, the suspension has added fuel to the fire of a growing crisis within the program.
Additionally, plans for a season-long documentary series on Belichick’s first year at North Carolina, produced by Hulu, have been shelved. The series, which was initially promoted in social media videos showing Belichick addressing the team, was expected to shine a light on the program’s evolution under the iconic coach. However, a person familiar with the situation confirmed to The Associated Press that the project is no longer in development, though the reasons for its cancellation remain unclear.
Belichick’s personal life has also become a subject of media attention, with his relationship with 24-year-old Jordon Hudson generating tabloid interest. Hudson, who has been seen frequently at games and on the sidelines, has drawn the attention of both the media and fans. This has led to additional distractions for Belichick and his coaching staff as they attempt to focus on the task at hand: turning around the UNC football program.
Financial Investment and Growing Pains
Despite the on-field struggles, North Carolina has made significant financial investments into the program. The school is paying Belichick $10 million annually, a substantial sum for a first-year college coach, and the football program has been revamped with new facilities and increased resources. The Tar Heels also brought in a new general manager, Michael Lombardi, a former NFL executive, to help manage and grow the program.
However, these financial commitments come with pressure to perform. As the season unfolds, fans and donors have become increasingly impatient with the lack of competitiveness from a program that has received such high investment. The struggles are evident not only in the team’s record but in the growing sense of frustration among supporters who expected immediate results.
Despite Belichick’s legendary status in the NFL, building a successful college football program is a vastly different challenge. Chancellor Lee Roberts recently spoke to reporters, acknowledging that the program’s development would take time. “It’s not the kind of thing we judge after four games or even after one season,” Roberts said. “These things take time.”
Yet, as the Tar Heels continue to struggle, patience is wearing thin. Fans have begun voicing their dissatisfaction, with many expressing disbelief that a coach of Belichick’s caliber could oversee such a lackluster start.
The Road Ahead for Belichick and UNC
Looking to the future, North Carolina’s athletic department is urging patience, but the team’s struggles may require more than just time. In a letter to donors, General Manager Michael Lombardi outlined the program’s long-term plan, which includes recruiting up to 40 new high school players in the coming years to replenish the roster. While this plan offers a glimmer of hope for the future, it also indicates the reality that the Tar Heels may be in for a long rebuilding process.
For now, UNC is focusing on growing the team’s foundation. However, the financial commitments, the suspension of a key assistant coach, and the media distractions could undermine the efforts to build a competitive team. Furthermore, the program’s strained relationship with its fanbase is a reminder that success in college football is measured not just by recruiting and long-term planning, but by the ability to win games consistently.
Belichick’s tenure at UNC, while still in its infancy, is already proving to be a case study in the challenges of transitioning from the NFL to college football. The results so far have been far from the expectations set when he was hired, and his ability to adjust to the demands of the college game will be crucial moving forward.
Conclusion
Bill Belichick’s first season as head coach at North Carolina has been a tumultuous one. With the Tar Heels struggling both on and off the field, it’s clear that the road to success will not be easy. The financial investments in the program, the suspension of a key coach, and Belichick’s personal distractions have added to the pressure he faces. For now, the focus is on rebuilding the program and trying to find success, but UNC’s football future remains uncertain as the team works through its growing pains.